American Marketing Association (AMA) utilizes the rasa.io AI to gather
member interest data in order to generate a custom curation of articles
for each newsletter reader, individualized subject lines based on which
articles are the most relevant to the individual, AND they are able to
infuse their internally produced daily content by featuring it at the top of
the newsletter, thereby maximizing its visibility to readers. By switching
to rasa.io, they were able to simultaneously increase their send frequency
while saving tons of time on their newsletter process.