Posted Sep 1, 2023
•
10 min read
From Value Creation to Value Expansion in eCommerce: Leveraging CDP and Marketing Automation for Meaningful Engagements
In the fast-paced world of eCommerce, the journey from acquiring customers to retaining them is a challenging one. While value creation is essential, the real key to sustained growth lies in value expansion. This article explores the pivotal shift from creating value to expanding it through effective customer engagement strategies.
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