Apple Podcasts | Google Podcasts | Stitcher | Spotify   Much like a free lunch, free use of others' intellectual property is rare at best and a lawsuit waiting to happen at worst. We live in a world where all known information is available online in a ready-to-use format. Both the creative properties you make and borrow must be used and exchanged in a legal fashion if you want to improve customer experience in the right way. On this episode of The Customer Experience Podcast, you'll learn from a guest how marketing teams and others can navigate the world of intellectual property and succeed in their business practices. Our guest, Sharon Toerek, is one of the few I've had the pleasure of meeting in person! She hosts The Innovative Agency Podcast and was kind enough to have me as a guest on Episode 37. She makes sure her customers feel "seen" and "heard," which is language we use ourselves, but don't often hear on this show. As an intellectual property and marketing law attorney, Sharon provides creative professionals with solutions to protect, enforce, and monetize their assets. She also explains why trusting the team you work with allows you ...