Today, we welcome Emir Atli, Co-Founder of HockeyStack. B2B SaaS can be considered a top industry today, but there's still a lot to learn about marketing a product in this space.

Emir talks about the importance of leveraging social channels not only for marketing but also for brand building, especially at the start. He talks about shifts in the SaaS environment and why outbound has simply become much harder today.