FOUR ACTIONABLE TAKEAWAYS

Don't shy away from including images in your prospecting emails, particularly if you sell a visual solution.

Add value with a "thinking of you" email in advance of your sales call that shows some examples of what some of their peers are doing with you or what other similar customers are doing.

When you open your email using a trigger-based approach, state your observation confidently and then follow it up with an unsure tone question. Example is: "Here's what I've seen your ads look like. Have you ever tried to do X?

Use intentionally boring subject lines, like "Podcast Episode" that follow the "internal camouflage" principle.