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Associated with
Martin Aguinis
Amelia Wilson
Posted May 4, 2023
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13 min read
5 tips to drive global awareness of your developer product
At Google, we define marketing as "know the user, know the magic, connect the two." Essentially, know the user, know the product, and connect them. It's crucial in marketing to know our products and drive them forward because while many products are great, that's not always enough.
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