Listen to "244. Selling From the Heart w/ Larry Levine" on Spreaker. Apple Podcasts | Spotify | Google Podcasts | Amazon   People are starving for great experiences, but not in the way you may think. It's the little things people remember the most - not the flashy lights or the bells and whistles - they remember how they felt, what they walked away with, and how genuine the connection was. The same is true for sales and marketing. Those little touches matter more than grandiose gestures ten to one, and they have the most impact when done by selling from the heart. We've all heard the phrase: "People will forget what you said but never how you made them feel." How a customer feels during a conversation is what builds the memory. Providing a thoughtful, genuine, heartfelt sales experience instills positive connotations and a higher chance of follow-through. People go where they feel seen, heard, and cared for. How can we provide that environment? We spoke with Larry Levine, bestselling author of Selling from the Heart, host of the Selling from the Heart Podcast, and a speaker, coach, and trainer of the Selling from the Heart philosophy and [...]