Many businesses ignore relevance and opt for the "brute force" approach-trying to attract as many prospects as possible. However, the popular saying "the more, the merrier" isn't always true.

Chasing up the wrong leads wastes time, money, and other resources. For this reason, the short-term efficiency and long-term growth of your sales department depend critically on your outreach strategy. It must address the modern customer's need to feel special.

The need to feel unique is universal. Smart sales professionals and marketers have been aware of this for some time, and as a result, they have developed strategies to benefit from it. Key among such strategies is personalization and even hyper-personalization.

Customers want memorable experiences. Companies that experience rapid expansion generate 40% more revenue using personalization compared to the competition.