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Hi, I'm Jess, a passionate, data-driven marketing leader with nearly 20 years of proven experience developing innovative growth strategies that drive business results. I started my career in 2005 at a boutique agency specializing in web/landing pages, conversation optimization, and A/B testing. I was a digital and search strategist at a Fortune 1000 company for over seven years and am now the VP of Growth Marketing at Assembly Software.
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My passion? Growth strategy. Digital. Innovative, quantifiable, and agile marketing. Results.
My goal? To help marketing teams achieve big wins (and big ROI) through innovative, data-driven growth strategy.
Why me? Proven success at driving business results for a wide variety of clients across
many industries and verticals: Citrix Systems, Dell, General Mills, Anthem Blue Cross & Blue Shield, American Greetings, DHL Express, Intuit, Macy's, Iron Mountain, and more.
Testing Certifications, Awards & Speaking Engagements
• Conversational Marketing Certified - Drift
• Certified Conversion Optimization Practitioner - Market Motive
• Online Marketing Certified Professional - Market Motive
• Which Test Won - Silver Award Winner
• Speaker - 2015 Demandbase Marketing Innovation Summit
• Co-presenter - Optimizely Webinar: How Citrix Cracked the Code on Personalization
• Leading Agile Teams & Real-World Agile & Scrum Certified
Platform experience: Marketo, Hubspot, SFDC, Drift, Conductor Enterprise SEO, ahrefs, Optimizely, Visual Website Optimizer, CrazyEgg, Bound (formerly Get Smart Content), Google Analytics/Ad, ScribbleLive, Hotjar, UserTesting.com, and Contentstack