Paid advertising is a dangerous game for B2B marketing professionals.

We're under enormous pressure to drive more lead flow. One of the few reliable ways to scale quickly is paid channels, but it's also the easiest way to burn cash inefficiently and end up with a very unhappy CFO. In this workshop, James Lamberti from SalesIntel and Gregory Kennedy from BrandZen will show you how to scale your paid channels effectively without breaking your budget. The goal is to equip you with a strategy to run paid ad campaigns with confidence in your data and show the ROI to back it up! Let's scale responsibly!