Bruce reached out to a contact in his network who worked in materials to find out how to solve this plastic bag dilemma. Within 20 minutes, the materials expert was back with a solution – Cornstarch! Bruce had samples in his hands within weeks. It took a couple more years to refine the product, a compostable dog poo bag that's six times thicker than the average plastic dog poo bag, but it all started with Brady in 2014.