When the CTO and CMO are BFFs: Tech at the Service of Marketing | Optimove Video
Associated with
Agathe Westad Agathe Westad
Boris Droutman Boris Droutman
Posted Feb 6, 2020 24 min read
When the CTO and CMO are BFFs: Tech at the Service of Marketing | Optimove Video

The CTO of Carbon38 talks about how a close relationship between marketing and IT can offer competitive advantage.