At this point, we feel safe assuming you've heard of Allbirds
[https://www.allbirds.com/]-the direct-to-consumer (DTC) shoe brand that has
taken the market by storm with their wool-based, sustainably sourced footwear.
In an industry that's dominated by well-known and mature brands, like Nike,
Adidas, and Reebok, finding their place was no easy feat.

Along the way, Allbirds also had to compete with established ecommerce platforms
like Zappos and Amazon, two powerhouses in DTC shoe sales. Althoug