Episode 300: Kyle Lacy of Lessonly on Creating a Revenue-Driven Marketing Team
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Posted Aug 27, 2020 6 min read
Episode 300: Kyle Lacy of Lessonly on Creating a Revenue-Driven Marketing Team

At Lessonly, a training software company, marketing and sales play on the same team. And Chief Marketing Officer Kyle Lacy wouldn't think of having it any other way.

"Part of the reason why I wanted to move the BDRs and SDRs under marketing is that you force alignment," Kyle says in this episode of Tech Qualified.