What are proprietary data reports? They are reports that analyze a large sum of data, summarize the findings and the trends, and release that information to your reading audience––for free, and often, behind a gate for lead generation.

Today, I want to talk about a really crucial step between the gathering of the data and the writing of the report about the data, and that's the analysis of the data.

Here is how this process usually goes for me and my teams at least...