Associated with
Zeid Khater
Posted Nov 7, 2022
•
8 min read
Does The Pursuit Of Customer 360 Have You Running In Circles?
No doubt, you've heard of it. It's called by many names: the golden record; the single source of truth. However, it is most often referred to as customer 360. What all these terms are referring to is a holistic view of a customer's data, covering every single touchpoint and interaction with your company as well [...]
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