While it may sound superficial, the number of followers your brand has on Instagram matters.  Why? A strong follower count helps build social proof - or credibility - among your target audience.  For example, a brand that only has a few followers can be seen as inauthentic or untrustworthy.  Conversely, a brand with many followers, but hardly any engagement, can seem suspicious - and signal to Instagram that your account may be spam.  The goal is to increase your audience quickly using ethical growth tactics.  To teach you how to grow Instagram followers for business, we're going to show you: