The best way to store your leads is in a CRM or in property management software that has CRM capabilities. Having a consolidated lead database is essential for tracking the progress of leads down your leasing funnel. When building out your CRM, make sure you give access to everyone in your organization that needs it. This will ensure seamless handoffs at each stage of the renter's journey, and prevent frustration that may arise when prospects have to answer the same questions over and over again.