Lessons From A Cold Texan: How Marketers Can Prepare For A Crisis
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Jennifer Rouse Jennifer Rouse
Posted Feb 25, 2021 5 min read
Lessons From A Cold Texan: How Marketers Can Prepare For A Crisis
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Audience planning is a fundamental crisis mitigation strategy - is your company prepared for the unexpected? In her latest blog post for Forrester, analyst Jennifer Rouse serves up a lesson from recent emergencies to help emerging companies mitigate risk.

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