One really effective way to accelerate course sales is using webinars. But rather than just telling you how this can work, we wanted to share the detailed case study of one of our customers – John Michaloudis from My Excel Online – who has used webinars almost exclusively to drive sales. Even better, we're going to dive right into his story with all the details of exactly how he did it.
John's story is a favourite of ours, because it's a great example of how dedicated focus to one channel that's working can really drive growth. More importantly, we chose his story for a case study because this is something that can be translated to countless different topics to drive online course growth!