Mark Huber, Director of Growth at Metadata, shares the secrets behind the successful virtual B2B marketing summit he helped build: DEMAND 2021.

Metadata's goal was to plan an online event the team would want to attend themselves. To achieve this, they started by solidifying relevant topics, then seeking top-notch speakers.

Mark believes transparency and personal connection were part of what made this inaugural event so popular - the team exceeded their goal of 4,000 registrants and had a show rate around 40%.

Listen to this episode to learn:

what Metadata focused on when planning its virtual summit
how the team got the biggest names in marketing to speak at the event
why thinking long-term is the best strategy in B2B marketing