Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB
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Bryan Zmijewski Bryan Zmijewski
Mark Assini Mark Assini
Posted Oct 13, 2023 4 min read
Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB

Product teams move fast, often chasing goals and overlooking the customers' emotional needs. Here's design thinking is key.