The Influencer World is Growing Up: The Rise of Creator Marketing
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Posted Mar 7, 2024 6 min read
The Influencer World is Growing Up: The Rise of Creator Marketing

If you've used the terms "influencer" and "creator" interchangeably over the past several years, you aren't alone. It makes sense because, on the surface, these two terms seem extremely similar. However, they are two different things, and "creator" and "creator marketing" are gradually taking hold as the preferred expressions. Let's discuss how these two terms differ and what this language shift illustrates about our collective view of creators.

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