When you allocate your marketing budget, you want to make sure you're getting the most out of every dollar. This is true when it's your own marketing budget, but even more so when you're spending someone else's money.

Clients want to know that their budget is safe in your hands and that letting you manage it will lead to profitable returns. This means that when you're allocating your client's marketing budget, you need to ensure every decision is based on data and sound judgment to minimize the risks of letting your client down.

Sounds like a lot of pressure? Well, it is! But if you follow these steps, you're sure to maximize your client's marketing budget and make them thankful they handed marketing off to you.