GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong
Associated with
Katrina Wong Katrina Wong
2 min read
GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

‎Marketing plays a crucial role in preparing a company for a successful exit by building awareness, generating pipeline, and creating a compelling narrative.The ability to execute and operate day-to-day is essential for achieving results and improving performance.An operational mindset and execution excellence are key to the success of a company.Building cohesion within marketing teams and aligning on goals and strategies leads to better execution and business results.Hyper-specific messaging and an account-based marketing (ABM) strategy can break through the noise and make marketing efforts more relevant and effective.

Featured by Women In Sales
Seller Confidence and the Impact on Revenue
Webinar