Holiday Search Trends 2020: How to Manage the Biggest Digital Season Yet | Yext % %
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John Wujciak John Wujciak
Posted Dec 7, 2020 11 min read
Holiday Search Trends 2020: How to Manage the Biggest Digital Season Yet | Yext % %

This time last year, we released our annual Holiday Search Trends report. As is typical for our annual report, our study focused on predicting foot traffic by examining when "get directions" clicks to businesses peaked on search engines. The goal was to reveal when different types of businesses could expect a surge of shoppers at their doorstep, allowing them to prepare for - and take advantage of - the influx.

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