The sales team at Avanan knows that reaching your buyers today requires more touches than ever - upwards of 18 attempts, on average. Because every single activity is tracked and recorded, the team is able to quantify exactly what it costs to get and maintain a customer.
The team has it down to a science: Outreach has helped Avanan's sales development team identify how many of those touches, what types of touches, and what their daily activity should look like to reach that revenue goal.