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Data Deep Dive: Why Naturium's $355M Acquisition By E.l.f. Beauty Is a Perfect Match
Associated with
Taylor Masket Taylor Masket
Conor Begley Conor Begley
Susan Yara Susan Yara
6 min read
Data Deep Dive: Why Naturium's $355M Acquisition By E.l.f. Beauty Is a Perfect Match
CreatorIQ CreatorIQ

Earlier this week, E.l.f. Beauty announced its plans to acquire Naturium, the ingredient-focused skincare brand created in 2019 by powerhouse skincare influencer Susan Yara and beauty brand incubator The Center. Here's why the eye-popping $355 million deal makes perfect sense.

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