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Data Deep Dive: Why Naturium's $355M Acquisition By E.l.f. Beauty Is a Perfect Match
Oct 23, 2023
Podcast Episode

Susan Yara is the founder of the popular beauty YouTube channel Mixed Makeup and the co-founder of a new skincare line called NATURIUM.

Before she became an entrepreneur, she produced and hosted videos featuring beauty industry experts and products, while overseeing editorial content and social media strategy for several media publications. She started her on-camera career as a news reporter in New York City and continued at publications like Forbes.com, PEOPLE magazine, New York Post, CNBC.com, Businessweek.com, Yahoo!, AOL, and MSNBC.com. She also competed in the Miss America Pageant as Miss New Mexico 2004.

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podcast episode