How Adidas Running App Built an App Marketing Strategy to Strengthen Customer Retention
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Nick Odom Nick Odom
Posted Mar 24, 2025 7 min read
How Adidas Running App Built an App Marketing Strategy to Strengthen Customer Retention

In this article, we'll explore:

-The latest trends in app marketing and what they mean for retention
-How Adidas Running App tailors its strategy to user behavior
-The role of SAP Emarsys in driving personalized, automated engagement
-Key takeaways for brands looking to optimize their app marketing approach
Let's dive in.

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