In this eye-opening episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise sit down with special guest Rob Biederman, Managing Partner at Asymmetric and investor in OneScreen. Rob shares his journey from private equity to founding Catalent Technologies and why he believes out-of-home advertising is an untapped goldmine for both B2B and B2C brands.

Discover why billboards and other out-of-home formats deliver exceptional ROI when traditional digital channels are becoming oversaturated. Learn how companies can effectively incorporate out-of-home into their ABM strategies and why it might be time to rethink your marketing mix.

🔑 Key Highlights:

How Rob's frustrating experience as an out-of-home buyer led him to invest in OneScreen

Why digital marketing is becoming increasingly competitive with diminishing returns

The unique advantage of out-of-home: you can't ignore it like you can with digital ads

B2B success stories with targeted out-of-home campaigns

How to measure success and sell the out-of-home strategy to your executive team

⏱️ Episode Timestamps:

00:00 - Introduction to Beyond the Billboard

01:00 - Welcoming Rob Biederman and his background

02:35 - Why out-of-home advertising captured Rob's attention

04:30 - The challenges with digital marketing and the advantage of out-of-home

07:31 - B2B brands finding success with out-of-home

10:04 - Using out-of-home for ABM (Account-Based Marketing)

12:08 - How Catalent measured success from billboards

14:02 - How to sell out-of-home strategies to your executive team

19:06 - Testing and scaling your out-of-home campaigns

20:50 - Closing thoughts and farewell

👉 Want to revolutionize your marketing strategy with out-of-home advertising? Visit onescreen.ai to get a free media plan or connect with the team on LinkedIn for the latest insights.

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