How to launch a new feature and improve adoption rates in eight steps:

Prioritize user opinions and feedback: ask users directly about their needs, preferences, and pain points

Set a clear goal for your product feature: set clear and measurable goals using the SMART framework

Identify the most valuable metrics: identify each metric that contributes to your feature adoption, product adoption, and business goals

Map out the 'Aha!' moment for users: help users to find value in your brand-new feature-fast

Kick off an omnichannel feature launch campaign: treat your feature release as a mini product launch campaign

Offer in-app guidance on the new feature: walk users step by step through the new feature

Test and iterate: fine-tune your feature adoption strategy with testing and experimentation

Use the HEART framework for long-term feature adoption: track broader 360-degree signals for your features' long-term success