Apple Podcasts | Google Podcasts | Stitcher | Spotify   If you've been reading blogs or books, listening to podcasts, or attending conferences in the sales, marketing, or customer success space, you well know that characterizing marketing efforts as B2B or B2C bypasses a more important characterization: H2H or human to human. On this episode of The Customer Experience Podcast, I talk with a marketer who is very clear about one thing as a B2B marketer: we need to connect with, understand, speak to, empower, and celebrate the individual with whom we're working. As VP of Marketing at Sitetracker, Brett Chester has made an extraordinary career trying to shift the focus of what makes a powerful customer experience both as a B2B marketer and a B2C marketer. When asked how he thinks about customer experience, Brett offers a familiar theme (every single touchpoint) and a topical theme (the human factor). Here it is ...   A native of Australia, Brett was on track to be the youngest barrister in his nation's history. As chance would have it, one day Brett found himself on a little beach in Camp Cove. There, he was introduced to a person looking for someone ...