Digital ad revenue is expected to exceed 600 billion worldwide this year. Yet-despite such a lucrative and growing industry-it seems like it's never been more challenging to be a paid ads manager or consultant. We talked in a previous episode of The MarTech Show about iOS changes, cookies going away, and all the other challenges and changes facing digital advertising. As a result, advertisers are turning to new strategies, employing new tools, and leveraging AI any way they can to find the seam. So, where should you turn your attention? And what advanced advertising strategies can we reliably turn to?