How Mixpanel used ABM to support their shift to a freemium, product-led growth model
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Cody Nguyen Cody Nguyen
9 min read
How Mixpanel used ABM to support their shift to a freemium, product-led growth model

By helping Mixpanel identify and engage its best-fit accounts, RollWorks has been instrumental in helping Mixpanel exceed its marketing goals every quarter for the last year, despite the pandemic