Running your eCommerce store can be hard sometimes, especially when initiating activities to increase engagement with your current customers. One way of motivating your customers to increase their purchases is by running a giveaway. We interviewed Van Oakes in our monthly Webinar series on how he ran giveaways for Diesel Power Gear when he was CMO. Van built their business model in a way that enabled them to give away an entire truck to one lucky customer per month. By the end of this article you will be equipped with everything you need to launch a larger giveaway and increase engagement and monthly revenue. This is how he did it.