2021 Critical Capabilities for Multichannel Marketing Hubs
Associated with
Noah Elkin Noah Elkin
Ben Bloom Ben Bloom
Posted Sep 13, 2021 6 min read
2021 Critical Capabilities for Multichannel Marketing Hubs

For the fourth consecutive year, Optimove saw significant improvement in Gartner's Critical Capabilities for Multichannel Marketing Hubs. This year saw Optimove break into the top five across three of the four use cases. Included in this report is Campaign Orchestration which includes planning the channels through which a multichannel marketing campaign will be delivered, as well as the sequencing and timing of messages and/or offers. Learn why Optimove's unique approach to orchestration never leads to journey's to crossfire or break.