CMO Convo | Are we doing B2B marketing attribution all wrong? | Steffen Hedebrandt
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Steffen Hedebrandt Steffen Hedebrandt
Will Whitham Will Whitham
Posted Mar 29, 2023 3 min read
CMO Convo | Are we doing B2B marketing attribution all wrong? | Steffen Hedebrandt

Most B2B marketing techstacks are using tools that, at best, don't make attribution easy, and at worst, might be actively hindering your ability to properly track it.