One of the key impacts of COVID-19 stay-in-place orders is that your customers are interacting with your brand often in entirely new ways and channels. This begs questions, such as Have your existing customers downloaded your mobile app?; Have they set up an online account?; Are they Boomers or Digital Natives?; Do they live near one of your locations or far away?; Are they a loyal customer or an email subscriber that has yet to purchase?

Companies that have their data house in order and who truly understand who their customers are were able to quickly react when the world changed beginning in late February. In this webinar learn some of the keys to getting your customer data in top shape to help your customers have awesome experiences with your brand, regardless of channel. You will also hear how Christy Sports, a specialty ski and snowboard retailer, is progressing their own data journey today and their future plans.

Register for this webinar to learn 3 easy steps to get your data in order, including:

Data hygiene and matching
Determining the most critical data fields to leverage
Mapping audiences to marketing automation