What's a surefire strategy to solidify your reputation for offering a superior customer experience? I'll give you a hint. It involves burritos ... and delight. Jordan Olivero is the Director of Customer Success at Swimlane, a software platform that empowers security operations teams with machine-speed decision making throughout the entire incident response process. He joined me for a podcast conversation to discuss the power of moments, doing things that don't scale (but doing them anyway), giftology, being your own PR firm, delighting customers, personalizing with video, and much more.   Create Delight to Keep Customers for Life To hear this podcast episode and others like it, subscribe to The Customer Experience Podcast in Apple Podcasts by clicking here. You can also listen to each episode in Spotify, Google Podcasts, or Stitcher. The podcast recording for each episode is also embedded here in its companion blog post. Hear the entire conversation with Jordan Olivero right here ...     Transforming the Customer Journey A year ago, Jordan read Chip and Dan Heath's book The Power of Moments and it transformed the way he looked at the customer journey. They broke down the things that are common to any memorable lasting ...