As businesses navigate the transformative effects of GenAI on the market landscape, understanding where and how GenAI impacts your specific markets becomes imperative for sustained success. The question arises: Are you attempting to quantify GenAI's impact on your current and adjacent markets? A shallow understanding of GenAI's influence is insufficient. You need to do a deep dive into your existing market size and segments, with a keen focus on formulating strategies that not only adapt but thrive in the face of this rapid change.