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Posted Jan 2, 2023
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8 min read
Defining your podcast audience: Maximize your impact with buyer, amplifier, and attention personas
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Once an organization starts a podcast, marketers typically switch their focus to growth. They ask questions like, "how can I get more podcast downloads?" or "how can I get more views?" But I believe these questions focus on the wrong things. They focus on numbers, not the target audience.
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