Predictive Analytics: A Crystal Ball for Your Campaign's Success
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 Chantal Peterson Chantal Peterson
Posted Aug 27, 2019 8 min read
Predictive Analytics: A Crystal Ball for Your Campaign's Success

Predictive analytics use existing customer data to calculate the probability of users clicking an ad, downloading an ebook, responding to an email, or to taking any action within a marketing strategy. The emerging technology allows marketers to test and refine campaigns before launching.

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