Out-of-Home (OOH) isn't just for brand plays anymore... it's becoming a smart way to drive real impact around events.

Join Kimmie Coules, Senior Field Marketing and Events Manager at Writer for a casual fireside chat with Nick Bennett, who ran field marketing for many years, as they dive into how the team is using OOH to support their event strategy. From sponsored events to major industry conferences, you'll hear how they think about timing, messaging, and measuring success along with insight from OneScreen's Greg Wise on how OOH can take events from ehh, to wow.

Whether you're planning event season now or want to get more from your field marketing playbook, this session will give you fresh ideas for using OOH the right way.

What we'll cover:

How Writer incorporates OOH into event plans
What's working and why
How to get started without blowing your budget
Tips for aligning field, brand, and demand teams