-If you're a B2B marketer struggling to stand out in an oversaturated digital landscape, this conversation is for you. On June 10th, OneScreen.ai hosted a webinar featuring OS' Co-Founder and CCO, Greg Wise, Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer, and Fractional ABM's Founder, Corinna Owens.

They explored how today's top-performing B2B brands are using OOH to do more than just build awareness; they're driving deal acceleration, increasing pipeline velocity, and creating memorable brand experiences that digital alone can't achieve.

🔍 What This Webinar Covers:
-Why OOH is no longer just for B2C brands and how forward-thinking B2B teams are using it to engage high-value accounts.
-The role of data and intent signals in planning and measuring OOH campaigns.
-How to align sales and marketing teams around OOH activation, metrics, and goals.
-Real-world use cases showing OOH's effectiveness in awareness-building and bottom-of-funnel impact.
-Tactics for combining physical and digital touchpoints to create full-funnel experiences that convert.
-How to incorporate creative and experiential elements that resonate with buyers on a human level.

🧠 Key Insights & Takeaways:
-"It's about standing out where others aren't showing up."
-"Tie out-of-home to an experience. At the end of the day, we're still humans buying from humans."
-"Make sure you know what can be measured and how you'll use that data to shape future campaigns."
-"OOH isn't just a brand play, it's a powerful driver of pipeline and revenue when used strategically."
-"Success requires internal alignment: from marketing ops to sales enablement, everyone needs to understand the 'why' and 'how' behind the campaign."

📌 Actionable Tips for B2B Marketers:
-Start by identifying key accounts and layering in firmographic, intent, and geo data to guide OOH placement.
-Integrate OOH touchpoints into broader digital workflows (e.g., retargeting site visits from billboard viewers).
-Consider pairing OOH with experiential activations (e.g., events, pop-ups) to deepen engagement.
-Ensure you have tracking, measurement, and feedback loops in place to prove ROI and iterate.

Who Should Watch This:
-B2B marketers running or exploring ABM strategies
-Growth and demand gen professionals seeking new ways to drive pipeline
-Marketing leaders looking to align brand and revenue objectives
-Anyone tired of digital fatigue and seeking creative ways to break through the noise

🎯 Don't just compete -- stand out.
This session will change the way you think about OOH in a B2B context. It's time to meet your buyers where others aren't showing up.

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