In today's professional environment, Individual Contributors that build a following on LinkedIn have a much better chance of hitting their targets, demonstrating value in their role, and securing the best employment opportunities. LinkedIn Brand Building and Social Selling with Tom Boston is a hands-on introduction to harnessing the power of LinkedIn to grab your prospects'  attention and build an engaged audience. In this 6-week course, you'll learn a step-by-step process to hone your brand, optimize your profile, create different types of content, use LinkedIn in your sales efforts, and create strategies for ongoing success.