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Demand Generation / CaliberMind / Podcast Episodes
Creating a KPI Cadence for B2B
Associated with
Camela Thompson Camela Thompson
Ian Michels Ian Michels
Posted May 10, 2024 • 11 min read
Creating a KPI Cadence for B2B
CaliberMind CaliberMind

Ian Michels, Sr., Technical Account Manager at Adobe, shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.

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