Ian Michels

Ian Michels

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Latest Content

Align Your Data Reviews with Strategy
May 11, 2024
Podcast Episode
Creating a KPI Cadence for B2B
May 10, 2024
Podcast Episode
Signs Your B2B Organization is Still Not Data Driven
May 10, 2024
Podcast Episode

I am an advocate for all of my clients to get the most out of their Adobe suite of tools.

I have supported companies to better understand their marketing spend by using Marketo Measure (Bizible) attribution tool. I work across teams to gain alignment on marketing spend and optimized ways to help close deals (MOPS, Marketing Analysts, and Sales Analysts).

I am a results-driven marketing professional who believes marketing and sales must work together to achieve company objectives. I help implement and develop best practices with SAAS tools. My focus is to give Marketing the ability to support Sales and create company growth financially.

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podcast episodes