On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company "is the best kept secret in sports broadcasting." While Deltatre is fascinating in its own right, the success story we discussed was even more so-how to leverage a podcast to generate social proof, credibility and trust with potential customers, in industries where customers aren't terribly eager to provide/approve case studies. Jason and his team launched a podcast last year called Field to Fan, which has allowed them to get in front of 4 – 5 clients that had gone cold prior to then.

What you'll learn in this episode:
A podcast isn't meant to be a sneaky play to get a customer to talk about your product, but it can happen naturally if there is no pressure.

How to set measurement targets and benchmarks for your podcast.

How to sell the ideas of starting a podcast to leadership.

Why Jason believes every marketer should take an improv class.

How to create a podcast on a shoe-string budget.

How to repurpose podcast episode content.

The two key functions of marketing-demand generation and brand building-and how they (should) play together.