As a marketer, are you thinking you don't have much to do with sales enablement, and that it is all about sales? Well, it may have been true a decade ago, but not anymore! A few years ago, sales and marketing worked in silos and while corporate marketing engaged in limited automation through the standard marketing automation tools such as email marketing automation, social media automation or drip marketing, sales didn't have much to do with any of them. Sales teams, on the other hand, had their CRMs and sales asset management softwares to work with. But, guess what? This system no longer works! What high-performing companies are doing today to differentiate themselves from laggards, is to blend sales and marketing enablement seamlessly. Sales enablement IS marketing business too...and here's why.